THE NEW PROPAGANDA WAR
Autocrats in China, Russia, and elsewhere are now making common cause with MAGA Republicans to discredit liberalism and freedom around the world.
by Anne Applebaum Illustrations by Tyler Comrie
On june 4, 1989, the Polish Communist Party held partially free elections, setting in motion a series of events that ultimately removed the Communists from power. Not long afterward, street protests calling for free speech, due process, accountability, and democracy brought about the end of the Communist regimes in East Germany, Czechoslovakia, and Romania. Within a few years, the Soviet Union itself would no longer exist.
Also on June 4, 1989, the Chinese Communist Party ordered the military to remove thousands of students from Tiananmen Square. The students were calling for free speech, due process, accountability, and democracy. Soldiers arrested and killed demonstrators in Beijing and around the country. Later, they systematically tracked down the leaders of the protest movement and forced them to confess and recant. Some spent years in jail. Others managed to elude their pursuers and flee the country forever.
In the aftermath of these events, the Chinese concluded that the physical elimination of dissenters was insufficient. To prevent the democratic wave then sweeping across Central Europe from reaching East Asia, the Chinese Communist Party eventually set out to eliminate not just the people but the ideas that had motivated the protests. In the years to come, this would require policing what the Chinese people could see online.
Nobody believed that this would work. In 2000, President Bill Clinton told an audience at the Johns Hopkins School of Advanced International Studies that it was impossible. “In the knowledge economy,” he said, “economic innovation and political empowerment, whether anyone likes it or not, will inevitably go hand in hand.” The transcript records the audience reactions:
While we were still rhapsodizing about the many ways in which the internet could spread democracy, the Chinese were designing what’s become known as the Great Firewall of China. That method of internet management—which is in effect conversation management—contains many different elements, beginning with an elaborate system of blocks and filters that prevent internet users from seeing particular words and phrases. Among them, famously, are Tiananmen, 1989, and June 4, but there are many more. In 2000, a directive called “Measures for Managing Internet Information Services” prohibited an extraordinarily wide range of content, including anything that “endangers national security, divulges state secrets, subverts the government, undermines national unification,” and “is detrimental to the honor and interests of the state”—anything, in other words, that the authorities didn’t like.
The Chinese regime also combined online tracking methods with other tools of repression, including security cameras, police inspections, and arrests. In Xinjiang province, where China’s Uyghur Muslim population is concentrated, the state has forced people to install “nanny apps” that can scan phones for forbidden phrases and pick up unusual behavior: Anyone who downloads a virtual private network, anyone who stays offline altogether, and anyone whose home uses too much electricity (which could be evidence of a secret houseguest) can arouse suspicion. Voice-recognition technology and even DNA swabs are used to monitor where Uyghurs walk, drive, and shop. With every new breakthrough, with every AI advance, China has gotten closer to its holy grail: a system that can eliminate not just the words democracy and Tiananmen from the internet, but the thinking that leads people to become democracy activists or attend public protests in real life.
But along the way, the Chinese regime discovered a deeper problem: Surveillance, regardless of sophistication, provides no guarantees. During the coronavirus pandemic, the Chinese government imposed controls more severe than most of its citizens had ever experienced. Millions of people were locked into their homes. Untold numbers entered government quarantine camps. Yet the lockdown also produced the angriest and most energetic Chinese protests in many years. Young people who had never attended a demonstration and had no memory of Tiananmen gathered in the streets of Beijing and Shanghai in the autumn of 2022 to talk about freedom. In Xinjiang, where lockdowns were the longest and harshest, and where repression is most complete, people came out in public and sang the Chinese national anthem, emphasizing one line: “Rise up, those who refuse to be slaves!” Clips of their performance circulated widely, presumably because the spyware and filters didn’t identify the national anthem as dissent.
Even in a state where surveillance is almost total, the experience of tyranny and injustice can radicalize people. Anger at arbitrary power will always lead someone to start thinking about another system, a better way to run society. The strength of these demonstrations, and the broader anger they reflected, was enough to spook the Chinese Communist Party into lifting the quarantine and allowing the virus to spread. The deaths that resulted were preferable to public anger and protest.
Like the demonstrations against President Vladimir Putin in Russia that began in 2011, the 2014 street protests in Venezuela, and the 2019 Hong Kong protests, the 2022 protests in China help explain something else: why autocratic regimes have slowly turned their repressive mechanisms outward, into the democratic world. If people are naturally drawn to the image of human rights, to the language of democracy, to the dream of freedom, then those concepts have to be poisoned. That requires more than surveillance, more than close observation of the population, more than a political system that defends against liberal ideas. It also requires an offensive plan: a narrative that damages both the idea of democracy everywhere in the world and the tools to deliver it.
On february 24, 2022, as Russia launched its invasion of Ukraine, fantastical tales of biological warfare began surging across the internet. Russian officials solemnly declared that secret U.S.-funded biolabs in Ukraine had been conducting experiments with bat viruses and claimed that U.S. officials had confessed to manipulating “dangerous pathogens.” The story was unfounded, not to say ridiculous, and was repeatedly debunked.
Nevertheless, an American Twitter account with links to the QAnon conspiracy network—@WarClandestine—began tweeting about the nonexistent biolabs, racking up thousands of retweets and views. The hashtag #biolab started trending on Twitter and reached more than 9 million views. Even after the account—later revealed to belong to a veteran of the Army National Guard—was suspended, people continued to post screenshots. A version of the story appeared on the Infowars website created by Alex Jones, best known for promoting conspiracy theories about the shooting at Sandy Hook Elementary School and harassing families of the victims. Tucker Carlson, then still hosting a show on Fox News, played clips of a Russian general and a Chinese spokesperson repeating the biolab fantasy and demanded that the Biden administration “stop lying and [tell] us what’s going on here.”
Chinese state media also leaned hard into the story. A foreign-ministry spokesperson declared that the U.S. controlled 26 biolabs in Ukraine: “Russia has found during its military operations that the U.S. uses these facilities to conduct bio-military plans.” Xinhua, a Chinese state news agency, ran multiple headlines: “U.S.-Led Biolabs Pose Potential Threats to People of Ukraine and Beyond,” “Russia Urges U.S. to Explain Purpose of Biological Labs in Ukraine,” and so on. U.S. diplomats publicly refuted these fabrications. Nevertheless, the Chinese continued to spread them. So did the scores of Asian, African, and Latin American media outlets that have content-sharing agreements with Chinese state media. So did Telesur, the Venezuelan network; Press TV, the Iranian network; and Russia Today, in Spanish and Arabic, as well as on many Russia Today–linked websites around the world.
This joint propaganda effort worked. Globally, it helped undermine the U.S.-led effort to create solidarity with Ukraine and enforce sanctions against Russia. Inside the U.S., it helped undermine the Biden administration’s effort to consolidate American public opinion in support of providing aid to Ukraine. According to one poll, a quarter of Americans believed the biolabs conspiracy theory to be true. After the invasion, Russia and China—with, again, help from Venezuela, Iran, and far-right Europeans and Americans—successfully created an international echo chamber. Anyone inside this echo chamber heard the biolab conspiracy theory many times, from different sources, each one repeating and building on the others to create the impression of veracity. They also heard false descriptions of Ukrainians as Nazis, along with claims that Ukraine is a puppet state run by the CIA, and that NATO started the war.
Outside this echo chamber, few even know it exists. At a dinner in Munich in February 2023, I found myself seated across from a European diplomat who had just returned from Africa. He had met with some students there and had been shocked to discover how little they knew about the war in Ukraine, and how much of what they did know was wrong. They had repeated the Russian claims that the Ukrainians are Nazis, blamed NATO for the invasion, and generally used the same kind of language that can be heard every night on the Russian evening news. The diplomat was mystified. He grasped for explanations: Maybe the legacy of colonialism explained the spread of these conspiracy theories, or Western neglect of the global South, or the long shadow of the Cold War.
But the story of how Africans—as well as Latin Americans, Asians, and indeed many Europeans and Americans—have come to spout Russian propaganda about Ukraine is not primarily a story of European colonial history, Western policy, or the Cold War. Rather, it involves China’s systematic efforts to buy or influence both popular and elite audiences around the world; carefully curated Russian propaganda campaigns, some open, some clandestine, some amplified by the American and European far right; and other autocracies using their own networks to promote the same language.
To be fair to the European diplomat, the convergence of what had been disparate authoritarian influence projects is still new. Russian information-laundering and Chinese propaganda have long had different goals. Chinese propagandists mostly stayed out of the democratic world’s politics, except to promote Chinese achievements, Chinese economic success, and Chinese narratives about Tibet or Hong Kong. Their efforts in Africa and Latin America tended to feature dull, unwatchable announcements of investments and state visits. Russian efforts were more aggressive—sometimes in conjunction with the far right or the far left in the democratic world—and aimed to distort debates and elections in the United States, the United Kingdom, Germany, France, and elsewhere. Still, they often seemed unfocused, as if computer hackers were throwing spaghetti at the wall, just to see which crazy story might stick. Venezuela and Iran were fringe players, not real sources of influence.